The more we understand personality directions and personality types, the better we will be able to customize our persuasive presentations. A personality direction is the way we lean most of the time in terms of the way we act and react to most stimuli. We hate to be put in a box and categ…
We are affected when we are introduced to two vastly different alternatives in succession. We know that contrasting two alternatives can distort or amplify our perceptions of things. Generally, if the second item is quite different from the first, we will tend to see them even more differ…
Dale Carnegie famously pointed out that you can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.
Although Dale Carnegie died in 1955, his work in personal development lives on. His classic book,…