influence

The Psychological Aspects of Closing the Deal

admin — Sat, 22 Nov 2008 10:05:41 +0000

The call to action is the most important part of your presentation. This is where your audience understands exactly what you want them to do. It's where you define yourself as a persuader instead of a presenter. This conclusion should not come as a shock to your audience. Throughout yo...

Selling to a Door in the Face

admin — Fri, 21 Nov 2008 14:04:06 +0000

We are affected when we are introduced to two vastly different alternatives in succession. We know that contrasting two alternatives can distort or amplify our perceptions of things. Generally, if the second item is quite different from the first, we will tend to see them even more differ...

The Force is Within You

admin — Thu, 20 Nov 2008 08:06:05 +0000

Do you do what you do because you're expected to, or do you do what you do because you want to? Do you do what you do because you hope you're being watched or do you do what you do because it's right?
The Force really is at work in our lives. It is something that is within us and surroun...

Influence People With These 5 Simple Steps

admin — Wed, 19 Nov 2008 08:02:09 +0000

Trying to get others to see your point of view is difficult. Many people are set in their beliefs and nothing you can say will change their minds.
Sometimes it really is not worth the fight to try to change someone's mind, but other times it is very important. There are some simple things ...

Achieving Attitude

admin — Tue, 18 Nov 2008 09:02:17 +0000

Attitude is a subset of optimism that is a reflection of what is happening inside a person. Our attitude reveals to the world what we expect in return. Our attitude is also one persuasive concept that is completely under our own control.

"Success in life is 85 percent ...

Pacing Breathing - Create Powerful Rapport

admin — Mon, 17 Nov 2008 14:06:43 +0000

First off - what's the difference between pacing, matching and mirroring?
Pacing is talking about or doing things that are verifiably true in the person's ongoing experience. Pacing is the global action - the totality and it encompasses matching, mirroring, rhythm, speed, and/ or tonality...

Winning Arguments

admin — Sun, 16 Nov 2008 08:02:11 +0000

Plato stated that every message should have a structure like an animal (head, body and feet), so too must our arguments follow an understandable pattern. A confused mind says "no." If the audience can't follow your facts or the substance of your message, then their brains will not acce...

Using Ego In Closing The Sale

admin — Sat, 15 Nov 2008 14:02:30 +0000

In persuasion, we are faced with the difficult task of building the egos of our listeners while placing our own egos on hold. In order to effectively persuade, you have to let go of your ego and focus on your objective. You don't have time to mend a bruised ego. Check your ego in at the door ...

Present with Passion, Compassion and Purpose

admin — Fri, 14 Nov 2008 11:03:37 +0000

Long gone are the days of counting on the subject matter to speak compellingly for itself, compensating for your inadequacies as a presenter. Nowadays, you've got to get inside of your prospects' minds, and you've got to get there fast-before you're even into the heart of your message...

Using Dissonance To Increase Sales

admin — Thu, 13 Nov 2008 12:02:10 +0000

Procedures, customs, and traditions are often specifically established for the purposes of creating psychological commitment. Consider fraternity initiations, military boot camps, political rallies, protest marches, and demonstrations. When we make our vows, beliefs, statements, or endeavors publ...

How to Use Word Choice in Marketing

admin — Wed, 12 Nov 2008 13:04:38 +0000

Word choice in marketing and advertising is absolutely critical. When advertisers spend millions of dollars each year, you can bet they have tested every word they are going to use. They want their word choices to psychologically lead you to believe their product is the best, that it will change ...

The Power Of Words

admin — Tue, 11 Nov 2008 14:04:36 +0000

How many words do you say aloud every single day? Ten thousand? A hundred thousand? More?
And how many words do you say to yourself when you are talking to yourself - your conscious mind chatters on almost continuously asking questions, chattering idly, commenting on everything that is happ...

Winning Structure

admin — Mon, 10 Nov 2008 07:05:11 +0000

Confidence and conviction during your call to action is a critical persuasive component. The effectiveness of your call to action is all about how the audience perceives you. Because it is such a crucial component, I would suggest that you write your call to action before beginning any ot...

The Power of a Hand-Shake!

admin — Sun, 09 Nov 2008 14:04:17 +0000

Do you have a good hand shake? It's amazing how many people don't know how to shake hands properly! There is nothing worse than a cold clammy weak handshake. The other day I shook my friend's hand and he had no grip at all! It felt like I was shaking hands with a 5 year old girl... so frag...

The Influence of Evelyn Wood

admin — Sat, 08 Nov 2008 08:06:26 +0000

Evelyn Wood, the most influential exponent of speed reading since the mid-20th century, began doing research on speed reading while employed as a remedial reading teacher at a junior high school near Salt Lake City, Utah.
I was an early associate of Mrs. Wood, who wanted to determine why so...