influence

Attitude is a subset of optimism that is a reflection of what is happening inside a person. Our attitude reveals to the world what we expect in return. Our attitude is also one persuasive concept that is completely under our own control.

“Success in life is 85 percent attitude 15 percent aptitude.” - Harvard Study

Most people don’t spend time thinking about their attitudes, yet they allow their attitudes to control them throughout the day. Rather than attending to their own attitudes, they absorb the attitudes of others, soaking them up like a sponge. Reaction is their primary mode of operation. If we understand that most of our attitudes start in neutral gear and are then changed depending upon what we decide to think and feel, then we are well on our way to controlling our attitude.

Attitude is a habit that arises from our expectations-what we expect of ourselves and of others. Frustration is normally just the result of an unmet expectation or a contradiction between reality and attitude.

You can change your life and influence others with the right attitude. The expectations we create from our beliefs and from the world around us are rooted in our thoughts and experiences. When we master influence, we know that our attitude and our expectations are critical in getting others to take action. Keep in mind that whatever your attitude or expectation is will be reflected back to you by the person you are attempting to influence.

Attitude in general can greatly affect our success in life. In one study, Harvard University talked to executive recruiters to poll their opinions of success. The researchers found that 85 percent of success (including money, status and prestige) is based on attitude while only 15 percent is contingent upon ability. What’s more, there was no correlation between grade level in college and lifetime earnings.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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Plato stated that every message should have a structure like an animal (head, body and feet), so too must our arguments follow an understandable pattern. A confused mind says “no.” If the audience can’t follow your facts or the substance of your message, then their brains will not accept your message. That’s because there is no clear message to accept.

At one time or another, you have probably been in a classroom where the teacher has completely lost you. You had no idea where the topic was going or where it had been. When this happens, your mind stalls and the learning process stops. Confusion is a state of mind that creates tension. We all hate to be confused. When, as persuaders, we create this mental confusion in our audience, we are shooting ourselves in the foot. Most uneducated “rookie persuaders” follow Harry Truman’s advice: “If you can’t convince ‘em, confuse ‘em.” This manual aims to help you avoid making such a mistake in your persuasive efforts.

Before we jump into the meat of this topic, remember as you prepare your persuasive message that you want to focus on one defined issue. Keep in mind that you are not there to persuade your audience on ten different points. Stay focused and steer clear of sensitive issues that aren’t integral to your original agenda. In other words, don’t inadvertently offend your audience on one issue when your focus is on another. The structure of your persuasive message should follow the pattern discussed below.

1. Create Interest.

You have to generate an interest in your chosen topic. Your audience needs a reason to listen to you. In other words, why should they care? What’s in it for them? How can you help them? A message that starts with a really good reason to listen will grab the attention of the audience, thereby enabling you to continue with your presentation. Without this attention, there is no hope of getting your message across.

2. State the Problem.

You must clearly define the problem you are trying to solve. The best pattern for an effective persuasive speech is to: 1) find a problem and 2) relate to the audience how it affects them. In this way, you show them a problem they have and why it is of concern to them. That is, you illustrate why this issue is a problem to your audience and then you reveal to them how this problem affects them.

3. Offer Evidence.

This is the support you give to back up your argument. Evidence validates your claims and offers proof that your argument is correct. It allows your audience to rely on other sources besides you. Evidence can include examples, statistics, stories, testimonies, analogies and any other supporting material that is used to enhance the integrity and congruency of your message. When you include different supporting material (examples, statistics, stories, testimonies, analogies) in your presentation, you can individually target different personality types. Everyone resonates with different supporting material, so the more pieces of evidence you incorporate, the more audience members you’ll convince.

4. Present a Solution.

You have gained your audience’s interest and you have provided evidence in support of your message. Now you must solve their problem. In leading up to the resolution, you present the argument you want your audience to believe and then satisfy the need you have earlier identified or created. In so doing, you have created dissonance in your audience’s mind and now you are providing them with the solution. How can your product meet their needs and wants? How can it help them achieve their goals?

5. Give a Call to Action.

A persuasive message is not true persuasion if your audience does not know exactly what they need to do once they walk away from you. When presenting your call to action, be specific and precise. In order to complete the solution to your audience’s problem, you must spur them to take action. This is the climax of your presentation, the peak of your logic and emotion. Keep in mind that the prescribed actions must be feasible for your audience. Make your call to action as easy as possible.

Using this type of call-to-action structure facilitates people’s acceptance of your message and clarifies what you want them to do. We all have a logical side to our mind, which results in our need for order and arrangement. If we don’t sense some sort of structure, we tend to become confused. In response to this confusion, we create our own organizational flow-thus creating our own solution. If you can’t be clear, concise and orderly in your call to action, your prospects will find someone else who is.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Conclusion

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available! His message and program has helped thousands and will help you achieve unprecedented success in both your business and personal life.

If you are ready to claim your success and learn what only the ultra-prosperous know, begin by going to http://www.PreWealth.com and getting my free report “10 Mistakes That Continue Costing You Thousands.” After reading my free report, go to http://www.PreWealth.com/IQ and take the free Persuasion IQ analysis to determine where you rank and what area of the sales cycle you need to improve in order to close every sale!

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Long gone are the days of counting on the subject matter to speak compellingly for itself, compensating for your inadequacies as a presenter. Nowadays, you’ve got to get inside of your prospects’ minds, and you’ve got to get there fast-before you’re even into the heart of your message. When asked what they thought made their managers most effective, 90 percent of all respondents mentioned communication and presentation skills. This tendency reveals how truly critical a life skill effective communication really is.

“If all my talents and powers were to be taken from me by some inscrutable Providence, and I had my choice of keeping but one, I would unhesitatingly ask to be allowed to keep the power of speaking, for through it I would quickly recover all the rest.”

-Daniel Webster

Have you happened to notice the dramatic changes that have evolved in training and teaching over the last twenty years? The basic focus used to be to educate. Now, the latest research is all about how to grab the attention of and maintain the interest of your audience. We can no longer focus simply on educating; we must now entertain. Why? Because our audience members’ attention spans are getting shorter and shorter, so to keep their limited attention they must be kept entertained. Nowadays, you have only fifteen to thirty seconds to create a powerful, positive first impression before your audience begins to tune you out. Today, the process of combining education with entertainment is called “edutainment.” Like it or not, today’s media-influenced culture breeds listeners who want to be entertained. I’m not saying that you’ve got to go out and learn how to juggle swords and swallow fire if you want to garner your prospects’ attention, but it’s paramount to your livelihood as a speaker and teacher to be engaging.

What are the key ingredients that will make you an engaging, compelling and persuasive speaker? How can you educate, inspire and entertain with passion, compassion and purpose? In this chapter, I’m going to take you through the five most critical components of a powerful presentation. They are what are known as the five Ps: psyche, preparation, presentation skills, people skills and persuasion. Let’s start with the first major component.

Above all, you must approach becoming and being a powerful presenter with the right mindset. There are many factors that play into this strategy, but two of the most crucial ones are visualization and the nature of fear. Visualization refers to what I like to call “mental programming.” I call it mental programming because I believe that you can literally program your mind to achieve certain goals, thereby controlling much of what actually happens. So much of what is manifested on the outside reflects what’s going on in the inside. These days, this statement is almost beginning to sound a little clich

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